App Marketing Overseas
Apr 12, 2019

How to Market your App Internationally

Creating an app that receives global appreciation is one of the primary goals of app developers today. However, there’s a long list of considerations to keep in mind when expanding a business to ensure the app is localized for the target market. Although that may seem intimidating, fortunately, there are professionals to help take care of your app localization needs.

Localization is the process of adapting your app to the language and cultural nuances of the countries in which you would like to expand your business. This could include adapting to the language, time zone and even changing some content.

Here’s an infographic explaining how language and culture are such important factors for the end user’s experience with an app.

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Alpi Mantry

Alpi Mantry

Alpi Mantry is the Co-Founder and COO at Translate By Humans. She has more than 10 years of extensive experience working at companies like Oracle, Deloitte, and Infosys. Alpi has been with Translate By Humans for over 5 years and works with all our esteemed global clients such as Vogue, Nike, HSBC, Google, Amazon and many more for localizing their content and solving their translation woes. Alpi is a regular contributor to credible platforms such as, Tech in Asia, Applift, Nimble, and several others.

Along with developing and managing clientele at Translate By Humans, Alpi is also a professional photographer and takes the most interesting pictures.

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