Recently, I was browsing through an online retail site with several items in my cart that I was almost ready to purchase. All that stopped me was a question related t ...
Whether you’re an industry leader with an established client base or a new entrant, winning over customers and retaining them is no longer achievable with just your ...
Last week, we interviewed Kairi Kallas, Investors Relations Team Lead from Bondora, a P2P lending platform. We discussed the need for localized customer service as a ...
In the previous articles of this series, we traced back the journey of multilingual customer service from the emergence of telephone switchboards to full-fledged mult ...
Customers feel heard when you can speak their ‘heart language’ – their mother tongue or the language in which they think and internalize their outer experiences ...
Consumers are data-savvy. They analyze reviews and compare prices. However, in the end, they make decisions based on what they feel about a company, a product or a se ...
In this time and age, a customer is always spoilt for choice. Marketers have to employ new methods to attract customer attention, present differentiation and offer th ...
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