Stories of Successful Multilingual Customer Service
Customers feel heard when you can speak their ‘heart language’ – their mother tongue or the language in which they think and internalize their outer experiences. Some of the world’s most successful companies realized this and have kept their ‘localization’ game on point. In this article, we will see what those companies did and why multilingual customer service is so crucial for long-term success.
The Journey that Led to Multilingual Customer Service
Consumers are data-savvy. They analyze reviews and compare prices. However, in the end, they make decisions based on what they feel about a company, a product or a service. Most companies are sensitive towards localization, but only those succeed who can speak the 'heart language' of customers by providing multilingual customer service. From the invention of the telephone to call centers, from 1800 numbers to chatbots, customer service has come a long way. It needed that journey because milestones helped companies realize where they were lacking and what were the best ways forward. Read more about the evolution of customer service in our first article from the series!