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Ruju Patel
Jul 29, 2019

Basics and Best Practices for a Multilingual Knowledge Base

Recently, I was browsing through an online retail site with several items in my cart that I was almost ready to purchase. All that stopped me was a question related t ...

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Ruju Patel
Jun 13, 2019

How to Choose the Right Customer Service Tool

Whether you’re an industry leader with an established client base or a new entrant, winning over customers and retaining them is no longer achievable with just your ...

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Ruju Patel
May 23, 2019

Insights from Multilingual Customer Service Experts (Part Two)

Last week, we interviewed Kairi Kallas, Investors Relations Team Lead from Bondora, a P2P lending platform. We discussed the need for localized customer service as a ...

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Ruju Patel
May 16, 2019

Insights from Multilingual Customer Service Experts (Part One)

In the previous articles of this series, we traced back the journey of multilingual customer service from the emergence of telephone switchboards to full-fledged mult ...

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Ruju Patel
Oct 11, 2018

Stories of Successful Multilingual Customer Service

Customers feel heard when you can speak their ‘heart language’ – their mother tongue or the language in which they think and internalize their outer experiences ...

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Ruju Patel
Sep 21, 2018

The Journey that Led to Multilingual Customer Service

Consumers are data-savvy. They analyze reviews and compare prices. However, in the end, they make decisions based on what they feel about a company, a product or a se ...

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Mahi Baid
Feb 12, 2018

Reimagine Customer Experience with Localized Content and Data Driven Marketing

In this time and age, a customer is always spoilt for choice. Marketers have to employ new methods to attract customer attention, present differentiation and offer th ...