img
Ruju Patel
Oct 11, 2018

Stories of Successful Multilingual Customer Service

As discussed in the first article of this series, the evolution of customer service led to a growing awareness about speaking the customer’s language. Customers fe ...

img
Ruju Patel
Sep 21, 2018

The Journey that Led to Multilingual Customer Service

John DiJulius forgot his laptop charger in his room at the Ritz-Carlton hotel in Sarasota as he rushed to get to the airport. Upon realizing, he decided to call the ...

localization and data driven marketing
img
Mahi Baid
Feb 12, 2018

Reimagine Customer Experience with Localized Content and Data Driven Marketing

In this time and age, a customer is always spoilt for choice. Marketers have to employ new methods to attract customer attention, present differentiation and offer t ...