Nov 29| TRANSLATION & LOCALIZATION
You may be aware of the infamous Kentucky Fried Chicken fiasco in China. Their popular catchphrase “finger-lickin’ good” was mistranslated into “we’ll eat your fingers off” in Mandarin! You can very well imagine what it could have cost the company’s business. It was a very close call, one which may have been avoided with a more credible translation source. Human translation services, however, have the reputation of being expensive. Pricing of translation services depends on a lot of factors, the main one being that the work is being done by humans and not by artificial intelligence.